Blueberry Outlook for Mexico and Spain: Berry Twins from Different Continents

Mexico and Spain remain key blueberry exporters for the US and EU markets. Discover the production trends, challenges, and forecasts for these berry giants up to 2030.

The EastFruit team continues its analysis of the global blueberry market, focusing on two major players: Mexico and Spain. Both countries serve the largest consumer markets—Mexico supplies blueberries to the US and Canada, while Spain ensures steady shipments to the European Union.

Mexico: Steady Growth Amid Competition from Peru

Mexico has firmly established itself as one of the world's leading blueberry exporters. In 2023, production reached 74,800 tonnes, and by 2024, it grew to 81,000 tonnes. Projections suggest production could reach between 90,000–100,000 tonnes annually by 2030.

Key points:

• 97% of Mexico’s blueberry exports are destined for the US, where per capita consumption keeps rising.

• Thanks to geographic proximity, Mexican berries arrive fresher and faster at US shelves compared to sea-transported products.

• Challenges: Increasing competition from Peru and emerging Latin American suppliers, along with changing trade policies (e.g., new tariffs from the US).

Mexican growers continue to invest in innovation, improved varieties, and post-harvest processes, maintaining a strong competitive edge in freshness and quality.

Spain: Focusing on Quality and Expanding Export Horizons

Spain, particularly the province of Huelva in Andalusia, remains Europe's leading blueberry producer. In 2024, the area under blueberries reached 3,744 hectares, and annual production holds steady between 60,000–70,000 tonnes.

Key highlights:

• Main harvest season: March through May.

• Spain faces growing competition from Morocco, whose season overlaps and has expanded rapidly in the EU market.

• Spanish growers are adopting new berry varieties emphasizing flavor and berry firmness, crucial for supermarket standards.

• New export opportunities: China opened its market to Spanish blueberries in 2023.

Despite these advances, challenges such as limited water resources, rising production costs, and a shortage of seasonal labor force Spain to innovate further and test mechanization for late-season harvesting.

Conclusion

Mexico and Spain remain critical suppliers of fresh blueberries globally. Both countries demonstrate stable growth, emphasizing quality, innovation, and adaptation to global market pressures. By 2030, they are expected to maintain strong positions in their primary markets, despite intensifying competition.

Resource Link: EastFruit – Blueberry Outlook for Mexico and Spain