Global Blueberry Market Overview: 2025 Season Reveals New Risks and Regional Shifts
- BlueBerry Club
- May 27
- 2 min read
The 2025 season is shaping up to be complex for the global blueberry market. From weather disruptions in Spain to export surges in Poland and growing demand in Italy, the industry faces a new set of challenges and opportunities.
🇪🇸 Spain: Wettest start in 150 years disrupts supply
Huelva, a key supplier to the UK, has struggled this season. No significant peaks in production have been observed, and retailers are now sourcing more from Eastern Europe.Morocco was expected to fill the gap, but shipments to the UK have been lower than projected, despite good quality.
🇮🇹 Italy: Sales up 20%, season expanding
Between January and April 2025, blueberry sales increased by 20% in a major central Italian retail chain.New high-performing varieties have entered the market, allowing producers to stretch the season.In May 2024, over 3 million households consumed blueberries, with an average spend of €3.30 per purchase.
🇵🇱 Poland: Stable crop despite early frost
A cold snap in May affected green fruit, but widespread production across regions limited the damage.
2025 crop expected to match 2024 levels
Exports up 17%, reaching 26,000 tons
Imports from Ukraine grew to 3,100 tons (from 1,700 tons in 2023)
Off-season imports help develop a year-round consumer habit. Growers are shifting focus to varietal replacement and more covered cultivation.
🇳🇱 Netherlands: Morocco’s quality praised, but volumes missed
The Moroccan season is ending with strong demand and excellent pricing, though yields were below expectations.In contrast, Spain’s campaign has failed to gain momentum.Serbia is expected to begin harvest by week 24, followed shortly by Romania, the Netherlands, and Poland.Weeks 25–33 will be prime time for large pack formats and in-store promotions.
🇩🇪 Germany: Smooth transition, stable winter sales
Importers report high winter demand thanks to steady supply from Peru and Chile.The transition to European production has been seamless, with domestic and Dutch blueberries expected mid-to-late June.
🇫🇷 France: Price pressure before domestic harvest
Blueberries from Spain, Morocco, and Portugal have pushed prices down due to volume and mixed quality.Local harvest begins in two weeks. Warm weather continues to support demand.
🇺🇸 North America: Weather-driven shortages boost prices
Florida and Georgia suffered crop losses of 30–50% due to hurricanes and poor pollination.California is running slightly behind schedule, while North Carolina is preparing for a strong harvest.
Upcoming production from:
New Jersey (June 15)
Michigan (early July)
Pacific Northwest / British Columbia (late June–early July)
Peru (starting mid-August)
Limited supply = higher prices for now.
🇿🇦 Southern Africa & Zimbabwe: Watchful but hopeful
South Africa expects stable output near 25,000 tons. Zimbabwe’s harvest is gaining momentum.Producers remain cautious due to competition from Peru. Demand is growing in Far East markets for large berries in tube packaging.Wholesale prices in South Africa range between €9.80–10.80/kg, lower than in 2023.
Conclusion
The 2025 blueberry season underscores how weather volatility, supply chain shifts, and maturing markets are redefining global dynamics. Producers are adapting with:
varietal innovation,
smarter scheduling,
and targeting new markets.
The June–August window will be critical for shaping global supply flows.